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Articles of Interest from the July 2008 Newsletter
Amazon Adventures: From Policy to Politics
With the digital
printing revolution, it was only a matter of time before someone declaredwar.
This time the first move goes to Amazon.com and their subsidiary POD printer/publisher,
BookSurge.
Amazon set new policy requiring that all publishers who have their
books printed digitally must now use BookSurge to print their books or risk
losing their “Buy” button on Amazon.com. Anyone not wishing to print through
BookSurge could still use Amazon Marketplace or a third-party vendor, but would
no longer be stocked by Amazon.
Book Marketing for Introverts Are you organized, professional, creative, patient, disciplined, open-minded, experimental (vs. efficient), focused on customer service, invested in building a foundation, and do you look for win-win solutions? Great! You’re a natural for electronic marketing. Your electronic marketing starts before your book is published. Write down what you want to do and how you can best do it, similar to a larger, more inclusive marketing plan. Use timelines and tickle files, share with your authors, and al-ways be willing to tweak it as needed.
Marketing a Book from Birth and Beyond
When does a publisher start marketing a book? “The moment I say yes to a book,” answers Brett Waldman of TRISTAN Publishing at the April MIPA meeting. “It has to fit our mission and our vision,” he says, “I have to adore the book, I have to believe I can sell it, and I have to believe it will touch others.” He asks of each book, what makes it special and stand out? What can we do that is un-usual?
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It’s
Not Easy Bein’
Green The March MIPA meeting focused on green publishing and ways we can turn an otherwise tree hostile industry into one that can help save the planet. “Green is the topic of the day. Green is gold. It is the new black,” said Kristin, one of the stars of Blueprint for Green, a weekly television show following her and her husband as they build an upscale, contemporary, green home.
The Pre-Press Process: what your book needs
before entering a bookstore At the February 2008 MIPA meeting, Phil Freshman, freelance editor since 1999, talked about timing when a manuscript should be to an editor: 9-12 months in advance of deadline. He works primarily with art-related institutions on their books and art catalogs. He likes to see almost everything is done before he receives the content so he can check accuracy of all elements. • Save money! IBPA—The Independent Book Publishers Association (formerly PMA) offers a $26 discount off their annual dues for members of IBPA affiliates, which includes MIPA. Take advantage of all that IBPA has to offer at a reduced price with your current MIPA membership! To learn more about what IBPA offers, please visit IBPA online. Obituary - Jon Hassler It was a funeral of which Agatha McGee would have approved. The bells of St. Mary’s Basilica rang out over Hennepin Avenue, and hundreds of family members and friends gathered for the funeral of Jon Hassler. The gathering song was “The Irish Blessing,” which would have reminded Agatha of her beloved James. The final hymn was in Latin, as she thought the entire Mass should continue to be. Editor’s (Nit)Picks I was reviewing my child’s school lunch menu and starting to feel a little hungry when I saw it. I was certain it must be a piece of dirt or a mark on the paper, something picked up between classroom and backpack and the kitchen table. I swiped at it to no avail and then I realized what it was: an apostrophe. HARD SHELL TACO’S it read. I lost my appetite. • Lutheran University Press (an imprint of Kirkhouse Publishers) won two bronze IPPY awards for And Grace Will Lead Me Home: Images of the Prodigal Son from the Jerry Evenrud Collection by Robert M. Brusic. One award is in the Fine Art category, the other is in Outstanding Books of the Year / Most Original Concept.
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MIPA is affiliated with The Publishers Marketing Association
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