Midwest Book Awards Finalists Announced
Finalists for the 24th Annual Midwest Book Awards (titles from 2013) can be found here. Thank you to all entries. Winners will be announced at the Midwest Book Awards Gala, which will be held May 14 in St. Paul.
8th Annual MIPA Vendor Fair for Publishers and Authors
Authors and publishers met with vendors from a variety of fields at the 8th Annual MIPA Venfor Fair for Publishers and Authors, which was held April 9, 2014, at the Carondelet Center in St. Paul.
Vendors included editors, book designers, cover designers, printers, publishers, audio production specialists, publishing consultants, small business consultants, and intellectual property lawyers. We thank all the vendors who gave of their time and energy to make this event a success.
In the changing world of publishing, you MUST have a professionally edited and designed product to compete. MIPA endeavors to help you find the experts you need to create quality books and grow your publishing business.
A special thanks to the MIPA Board for coordinating the event; Phyllis Moore, for photographs; and Dorothy Molstad, for helping out at the MIPA booth.
March 2014 Meeting Notes
“Yes, You Can Be on YouTube. Promote Your Book with Audio and Video.”
“The best way to communicate your message is by creating an emotional reaction, and there’s no better way to do this than with video,” said Marshall Davis of Davis Sound at the March 12, 2014, MIPA meeting. Davis’s discussion was titled “Yes, You Can Be on YouTube. Promote Your Book with Audio and Video.”
He began the discussion by pointing out that 85 percent of people on the Internet view video, which proves that it’s a great way to connect with a lot of people. The two most popular ways publishers/authors are using video to promote their books is through book trailers and author interviews. Davis pointed out that having a video done is often cheaper than print advertising, and it tells a more complete story than an advertisement in a newspaper or magazine.
Davis showed some examples of videos he has produced to demonstrate how powerful the use of dialogue, music, and technical effects such as fade ups, cross fades, transitions, etc., can be in conveying a message. He also shared the ways that video can be used to promote a book. “Once you have the video produced you can post it on your YouTube Channel, have it available to play on your website, and post it on your Amazon Author Page,” he said.
Also covered during the meeting was what goes into producing a video.
1. First, you need to decide what type of video you want to do: a book trailer or author interview.
2. Next, the script needs to be written and details like voice over talent, who will be on camera, what other images will be used, etc. needs to be decided.
3. Then you start gathering media, such as photos, music, props, etc.
4. Go into production. Depending on how elaborate the script is, shooting may be done in a single day, or it may take several days.
5. Editing phase. Bring together all the materials that will be used to create the video and put them all together.
From start to finish the creation of a book trailer or author interview can be done in a few days or a few weeks. Cost ranges from about $250 to several thousand dollars, depending on factors such as if actors need to be hired, if there will be multiple cameras needed, music licensing, etc.
MIPA meetings are held at the Carondelet Center in St. Paul.