On September 24, MIPA offered its first webinar: “Discoverability: How to Help Readers Connect with Your Books.”
Presenter Rod Mebane, of Starshine Galaxy in Illinois, discussed ways to create buzz about your books. Rod was the recipient of the MIPA scholarship to attend the 2014 IBPA Publishing University. The presentation was based on the many discussions he attended at PubU.
“Authors will sell the book,” Mebane said. “The real work begins after the book is written.”
Mebane said all books and authors need some communication plan to connect readers with the book. When putting together your plan, consider three questions:
1. Who are the right people? Not everyone who reads is your target audience or market.
2. What is your pitch or the message you want to send to your readers? What is the book about and how is it meaningful to your readers?
3. How can you most (cost-) effectively reach the people who are most likely to buy or be interested in your book? Find out where you readers “live,” where they spend their time (blogs, books, magazines) and what they look at regularly and find credible.
“Most people don’t like to be pushed,” Mebane said. “They like to be able to pull what they need.”
Mebane offered several other tips on how to create buzz for your books. Check out the entire webinar, which was recorded, below.
Listen to a recording of the entire webinar here. [link to come]
Pick up a copy of the PowerPoint slides from the presentation here. [link to come]
September Meeting Notes:
“Step 1: Publishing Begins with a Good Marketing Plan” launched the 2014–2015 MIPA season, A Step-by-Step Guide to Publishing, on Sept. 10 at the Carondelet Center in St. Paul. Rachel M. Anderson from RMA Publicity and Bill Andrews, author and publisher of Daughters of the Dragon, shared strategies for preparing and then executing a plan that will deliver results.
Go to the MIPA Blog for ideas and tips on marketing, book production, and publishing news. Recent posts you might find useful: