March MIPA meeting
“Yes, You Can Be on Youtube,
Promote Your Book with Audio and Video”
With Marshall Davis, of Davis Sound
March 12 at 7 p.m., Carondelet Center, St. Paul
Everyone is looking for ways to market books. Many marketing people will say developing a personal connection with your reader base helps to sell books. Video is an ideal way to develop that connection. Marshall Davis, of Davis Sound, will cover the advantages of using video as a marketing tool for your books. Specific topics covered will include why video is being used, how major publishers use video, what goes into making a video, where to place your video. Real examples of video book trailers and author interviews will be shown. Put this one on your calendar and be sure to join us.
Meeting Notes, February 3, 2014
“Innovative Book Marketing That Sells Books”
“Half the money I spent on advertising was wasted, including an $800 ad in Cat Fancy,” said author Audrey McClellan at the February 12, 2014, MIPA meeting. She joined authors Joe and John Gindele in a discussion of thinking out of the box to sell more books than ever before.